The mortgage industry starts helping borrowers too late

Why lenders need a readiness stage between consumer curiosity and the loan application
Read MoreNever quote your real estate commission by text

Move the question to a call, frame value before price, then give an honest range that leads to a listing appointment
Read MoreAuction.com taps John Ken as SVP of marketing

Ken plans to widen education paths for buyers new to the process
Read MoreNetworking for real estate agents, ask better questions and follow through

Ask better questions, find a real interest, and leave with a small action you can follow through on
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California voters reject measure to shred environmental red tape

HECM endorsements rebound in October but stay near decade low

Century Communities names Jim Francescon as president

Trump strikes a softer note on immigration; builders need proof

What View Homes’ rebrand says about Gandhi’s operating overhaul

NAR moves from survival to ‘showing receipts’ on member value

Invitation Homes, HBI team up to train vets in skilled trades

loanDepot’s Q3 loss grows while it chases 2027 break-even

NAR membership proves more resilient than expected, topping 1.46 million

Pro-housing coalition presses Senate on BAAJA permitting reforms
